What is a Synonym?


Two or more words can be considered as ‘Synonyms’ if and only if they share the same meaning.


How do I choose the words to be added as Synonyms?


The ‘Synonyms’ feature in the Tagalys dashboard can be effectively used with the search queries data available at your online store. The ‘No results searches’ report gives a complete list of queries that did not find products in the search index. This report is available on the dashboard in the below location.


Login to Tagalys Dashboard -> Reports -> No Results Searches 



Sort the ‘No results searches’ list by descending order of ‘Unique Visitors’. Pick the queries that have a sizeable volume and analyze if your product catalog actually contains it. We recommend applying the Pareto principle (80:20) to prioritize the queries in the list. 


How do I add Synonyms in the Tagalys dashboard?


Step 1: Click on ‘Synonyms’ under ‘Search’ feature on your left panel on the Tagalys dashboard


Step 2: Click ‘New’ and enter the queries with a comma after each. Example: Pants, Trousers


Treating search terms as 'Phrases'

 

The search queries can be treated as phrases only when the query has more than one word in it and those individual words in the query have a different meaning when searched individually. 

 

Example: 'Earring', 'Ear ring' - In this case, the second query ‘Ear ring’ contains two words in it namely, ‘Ear’ and ‘ring’ and they don’t share the same meaning. 


Marking these two queries as ‘Phrases’ means the query - 'Ear ring' is analyzed only when the two words are available together in the search index. This will eliminate 'ring' showing up in the search results when searched for 'earrings' or 'ear rings'.


Note: kindly do not include the singular, plurals, words of different tense, as they are already managed in our language analysis algorithm